strategy Tag

Life’s Short… for F**ks sake do what makes you happy!

Our vision, mission and values were a few lines of text pulled together to complete the HR manual... I knew how important they were to framing the context of what we do and how we do it, but as a start up with a few grand visions, I just didn't have the clarity to pin point it.

2.5 years on, the business has grown and those few dot points no longer align with our strategic direction, nor do they give clarity to our growing team on WHY we are here.